Even people who don’t know football know who Pele is. The best of a generation of Brazillians universally acknowledged as the most brilliantgroup of footballers ever to play the game, he won the World Cup three times and is brazil’s all-timerecord goalscorer. But how did this man – a sportsman, a mere footballer, like many others – become a global icon? Was it just by being the best at what he did? Or do we respond to some other quality?